Digital Marketing tools to grow your business

Nowadays Digital Marketing is very essential to grow your business. Before going any further about Digital Marketing, here is a definition of Digital Marketing.

"Digital Marketing is the marketing of products or services using digital platforms, or you can say create your business presence online"

When it comes to Digital Marketing you have to look everything about your business. Like which is the best way to promote your business online and which is the best platform for your business to get more deals.

So in this case, you should also know about Digital Marketing tools which are very important.

Digital Marketing tools by strategy:-

1. Search engine optimization
2. Content creation
3. Email marketing
4. Website analytics
5. Customer services

Search engine optimization (seo)

Search engine optimization is one of the most important parts of  Digital Marketing. With the help of seo, you can promote your business online in specific keywords.

Here are few best tools for keyword research

1. SEMrush(paid)
2. Ahref (paid)
3. Moz Pro(paid)
4. Ubbersuggest(free)
5. Google keyword planner(free)

You have to find keywords in the following terms.

·         Search for a list of relevant keywords related to your business & product.

·         Chooses keywords with high search volume and low difficulty (competition)

·         Select your business product primary and secondary keywords wisely

·         With the help of these tools to identify your competitor's keywords are ranking for

Content creation:

Making new and unique content is the first priority of every association. There are various tools which help in making new and the most proficient content for the business.

There are hundreds of tools are available on the internet for content creation. Here are few best tools for content creation.

• Canva
• Visual.ly
• Easel.ly
• Animaker
• Infogram
• Visme

These content creation tools allow you to 

·         Create logo, poster, social media cover, flyer, etc.

·         Create unique infographics which represent your business

·         Easily make a postcard, invitation card, etc.

Email marketing:

Email is one of the most effective marketing channels in terms of generating Return of investment (ROI)

·         Marketo

·         Mail chimp

·         Hub spot

·         Send in blue

These tools allow you to

·         Send bulk emails to the target audience

·         Create and send content designed for specific segments campaigns, segment contacts, and send transactional emails and create workflows,

·         Access Hundreds of email templates, list management

·         Email tracking with fully detailed insights

·         Setup email delivery based on schedule

Website analytics:

• Website analytics tools help you to keep track of all the activities that are taking place on your website.
•   Google analytics
•  Adobe analytics

These tools allow you to 

·         Real-time report on website

·         Visitor staying time on site

·         Location real-time report

·         Which keyword your website on ranking

·         Identify the location of your website visitors

·         Track engagement of users (like bounce rate, average session duration, etc.

·         Gives you report a ratio of new visitors to the visitors returning to your website

·         Track organic traffic

·         Track your goals (like conversions)

·        Optimize your website and channel according to the performance report

Customer service:

There are hundreds of customer service tools which provide great help in providing the proper customer services at the right time.

Let’s check out some of the best Customer service tools:-

·         Live chat

·         Sumo

·         Zen desk

This tool makes easy to approach the customers on your site. The chatbox that placed on your website helps many customers who are visiting your website for the first time, by answering their FAQ and inquires

So these are the best Digital Marketing tools to grow your business.

Hope this helps!