Use proper headlines
Your headline is the key to your article. Use the headline that is related to your article. Majority of people read the article because of the headline.
You should read the relevant and popular magazines and books in your industry.
Why I am saying that because those popular magazines give you an idea which type of headline is performing well. Analyze those magazines and brainstorm which headline suits best for your article.
Make unique and eye-catchy headlines. It is also applicable to your sub-headers; your sub-headers should also provide the relevant information.
Making a good and relevant headline boosts your SEO. How? Because not only the user can understand it better, but it is also applicable to the search engine robots. When crawling through your website, they’ll understand your headings and use them to understand better your content, like which portion of your content is most relevant with the query and so on.
Proper keyword selection
Identify the keywords that are relevant to your topic and then embed in your content. You can use Ubbersuggest, Keyword tool.io, keyword everywhere, and keyword shitter to find out the keywords that are relevant to your topic. You will also get content ideas. Agencies like SEO service or professional SEO have advanced online tools and hence, can help you to rank your website better on Google.
First, identify all the keyword relevant to your topic, note them and embed them in your content.
Use the keyword that you want to rank on and embed them in your Meta title, Meta description, title tag, ALT tag and on the main body of your content.
Embedding good quality and relevant images in your content not only makes it engaging, but it also makes it interesting and shareable. Taking professional SEO services optimize not only your text but also provides good quality images.
You can also add keywords to optimize your images and providing the ALT tags.
The size of the image that you upload also plays an important role in ranking make sure that the size of photos should not be too large as it will take more time by the search engine to load your image and hence it can affect your ranking.
Make sure that you should only compress the size of the image and not quality. Many tools are available that can decrease the size of the image without degrading the quality of the image.
Optimize the length of article
Google has now changed its algorithm; a few years ago, it considers the number of posts as the ranking factor. More the post more the traffic.
Google has now given priority to longer and higher quality content. An article of length 1500 or more has high chance of ranking. The aim is to provide the best and quality answers to its users.
You should check your Google analytics report and check which old post has created the highest engagement and which are the most visited, try to improve them also.
Internal linking is the link to the previous content of the same website.
The Search engine also considers the number of backlinks as the ranking factor, whether it is external or internal. A digital marketing agency that provides NJ seo services helps in taking quality backlinks.
Internal linking is the best way to drive traffic on your older content, if you post new content or article, then don’t forget to link the older content. By this way, you are helping your audience as well as search engine robots to find your best articles.
Good content is likely to get a lot of backlinks. If possible then also links to a good quality website, reputable website as it will increase the authority of your website.
Remember, quality is more important than quantity. Don’t provide irrelevant information just to increase the length of the article. Try to make your content interesting and engaging, and the best way to engage your audience is to provide useful information, provide the information that adds value to their lives.
You can take reference from another website of your niche and avoid copy-pasting because of Google easily understands the plagiarism and would not rank your article.
Also, try to add facts and figures as it will increase your audience's trust if possible, add some fun or entertaining part also. An Agency that provides professional SEO services can help you to solve this problem.