How Bounce rate affect the website

The percentage of visitors that left the website from the page of the entry (Landing Page) without visiting any other page of the website. The bounce rate is an extremely important website performance metric that captures the overall user experience. The bounce rate is the percentage of single-page visit sessions i.e.

Bounce rate really matters a lot it actually defines whether the website is well optimized or not. Most often it happens when the website is not mature and the user is not satisfied with the query result. It takes place in the case of a high bounce rate.

Does the bounce rate matters?

Higher bounce rates mean the visitor is not satisfied enough with the experience and the user did not move to any other page. There are various factors that affect the bounce rate. Of any website since bounce rate is a mirroring of the user experience on the website, it actually impacts the SEO of the website too

Some Important Parameters that affect the bounce rate

1. Loading time of the website is actually one of the biggest factors to higher bounce rate it interrupts the user experience and people don’t want to wait for so long.

 2. Irrelevance: If a visitor landed on a page that he/she wasn’t looking for, then chances are they will leave the website right away.

3. Call to Action Button: CTA button plays a vital role in increasing conversions and helps in greater engagement with the SEO visitor.

How to reduce the bounce rate

 I personally feel that google analytics is the best tool to get website analysis

The first and basic step for reducing the bounce rate is to find the problematic area.

1. On every device or it could be a problem only on one of the browsers. Check those pages on various devices and various browsers to further explore into problems. Check out pages that are showing high bounce rate and low loading speed.

2. Here is a free tool tinypng.com to compress the images without losing the image quality. It actually helps you to improve the size of the image and improve Call to action button (CTA) button, content relevancy, etc.

3. Google Analytics can further be used to understand the cause for the high bounce rate. Bounce rate can be reduced by requiring a constant effort and testing and searching reasons for high bounce rate.

4. This tool also helps you to analyze the overall website speed.