Use proper headlines
Your headline is
the key to your article. Use the headline that is related to your article.
Majority of people read the article because of the headline.
You should read
the relevant and popular magazines and books in your industry.
Why I am saying
that because those popular magazines give you an idea which type of headline is
performing well. Analyze those magazines and brainstorm which headline suits
best for your article.
Make unique and
eye-catchy headlines. It is also applicable to your sub-headers; your
sub-headers should also provide the relevant information.
Making a good and
relevant headline boosts your SEO. How? Because not only the user can understand
it better, but it is also applicable to the search engine robots. When crawling
through your website, they’ll understand your headings and use them to understand
better your content, like which portion of your content is most relevant with
the query and so on.
Proper keyword
selection
Identify the
keywords that are relevant to your topic and then embed in your content. You
can use Ubbersuggest, Keyword tool.io, keyword everywhere, and keyword shitter
to find out the keywords that are relevant to your topic. You will also get
content ideas. Agencies like SEO service or professional SEO have
advanced online tools and hence, can help you to rank your website better on
Google.
First, identify
all the keyword relevant to your topic, note them and embed them in your
content.
Use the keyword
that you want to rank on and embed them in your Meta title, Meta description,
title tag, ALT tag and on the main body of your content.
Optimize
images
Embedding good
quality and relevant images in your content not only makes it engaging, but it
also makes it interesting and shareable. Taking professional SEO services
optimize not only your text but also provides good quality images.
You can also add
keywords to optimize your images and providing the ALT tags.
The size of the image
that you upload also plays an important role in ranking make sure that the size
of photos should not be too large as it will take more time by the search
engine to load your image and hence it can affect your ranking.
Make sure that you
should only compress the size of the image and not quality. Many tools are
available that can decrease the size of the image without degrading the quality
of the image.
Optimize the
length of article
Google has now
changed its algorithm; a few years ago, it considers the number of posts as the
ranking factor. More the post more the traffic.
Google has now
given priority to longer and higher quality content. An article of length 1500 or
more has high chance of ranking. The aim is to provide the best and quality
answers to its users.
You should check your
Google analytics report and check which old post has created the highest engagement
and which are the most visited, try to improve them also.
Internal
linking
Internal linking
is the link to the previous content of the same website.
The Search engine
also considers the number of backlinks as the ranking factor, whether it is
external or internal. A digital marketing agency that provides NJ seo services helps in taking quality backlinks.
Internal linking
is the best way to drive traffic on your older content, if you post new content
or article, then don’t forget to link the older content. By this way, you are
helping your audience as well as search engine robots to find your best
articles.
Good content is
likely to get a lot of backlinks. If possible then also links to a good quality
website, reputable website as it will increase the authority of your website.
Quality
content
Remember, quality
is more important than quantity. Don’t provide irrelevant information just to
increase the length of the article. Try to make your content interesting and
engaging, and the best way to engage your audience is to provide useful
information, provide the information that adds value to their lives.
You can take reference
from another website of your niche and avoid copy-pasting because of Google easily
understands the plagiarism and would not rank your article.
Also, try to add
facts and figures as it will increase your audience's trust if possible, add some
fun or entertaining part also. An Agency that provides professional SEO
services can help you to solve this problem.